The Importance Of Promotional Marketing

In a recent study by Australian Marketing consultancy, Strategic Directions, the question of what type of promotional product had the greatest return on investment was looked into.

Promotional Pens were the clear winner in the way of a profoundly effective promotional article. Companies, large and small, are constantly trying to get not costly but highly perceived value promotional article to give away to customers and potential customers. It is about building brand awareness, rewarding loyal customers, and where possible, making your company logo and contact details always in their face.

If your company's budget is looking to spend around one dollar per promotional item, since you may decide upon thousands of them, then you must be careful about what you select. .Based on the results of of client questionnaires, the promotional pen is thought of as being the top value for the dollar and its effectiveness. Promotional pens vary depending on how you rather it to be done. Promotional pens can vary to a basic push top pen with an establishment's name and logo on it to a a more extravagant metal twist base pen with an engraved logo and company contact information. Naturally, prices vary from 20 cents a pen to 10 dollars a pen, depending upon kind of client and industry you belong to. Obviously, the 20 cent promotional pen has far less recognized value than its 10 dollar cousin One important point was found out in the study, and that was no matter what the expenditure of the pen, it must function well.

What this translates into is that the pen has to function well without ink lines going in and out while writing, and push down tops or twist bases continually must bring down the nib of the pen. The preferred ink nib size is the medium point as opposed to the fine point. Another major point is that the nib has to roll well. If the pen does not work correctly, it is in all actuality a negative outcome, as the promotional gift is seen as cheap and worthless.

There was also another valid point, and that was the space available for branding on the pen. Actually, there are some types of promotional pens that have more branding room on them than the typical printed pens. There is one unique pen called the Brochure Pen that has a fully coloured printed brochure retracted into the barrel of the pen.

The brochure can be pulled out to 200mm long, which makes it able to contain quite a bit promotional details about your business. This unusual pen is proving to be the choicest, as it gives marketing departments with the ability to gift their clients more company details and for a mere one dollar per pen. Some of the types of businesses that have opted the brochure pen the most are charities and community awareness groups.

Although with all the advanced technology around us, the study still shows that customers value a high quality promotional pen, as it is useful and stays around longer than other promotional items.